The environmental technology company Ecorub has entered into a reseller agreement with Helsingin Kumi for the Finnish and Nordic markets, with a focus on sales of gym and stall mats. According to CEO Anders Färnlöf, the agreement is a step to establish itself in Finland and strengthen its presence in Norway and Denmark. Helsingin Kumi, founded in 1951 and since 2023 owned by Momentum, operates in rubber products.