Edtech company Edyoutec announces that the digital math platform 10Monkeys will launch in Saudi Arabia on July 14 together with distribution partner Gulf Picasso. The launch will be the first within the previously announced collaboration for the MENA region and marks the company’s commercial establishment in the market.Ahead of the launch, the parties plan marketing activities aimed at parents to build a user base and increase the share of paying users. According to acting CEO Nubar Kino, the company is also following developments around the Strait of Hormuz, while hoping to be able to set a launch date in the United Arab Emirates together with partner Skiply. Edyoutec states that Saudi Arabia is a strategic market for the company in the GCC region.